+67%
D2C
2023
A century-old brand.
A new channel to master.
Arcos is one of Spain’s most historic knife and cutlery manufacturers — with over 100 years of history, a strong presence in professional and retail distribution, and a product range trusted by chefs and culinary professionals across Europe.
Despite this heritage and product quality, Arcos had no structured direct-to-consumer ecommerce presence. Their digital channel was underperforming, lacked a clear strategy, and operated in isolation from the brand’s commercial objectives.
Connecting The Dots was engaged to build a full D2C ecommerce strategy and execution plan — designing the channel from scratch, coordinating the launch, and managing ongoing growth across the three levers: traffic, conversion, and recurrence.
The central challenge was not just launching a channel — it was doing so in a way that respected and complemented existing distributor relationships, avoided channel conflict, and created genuine incremental revenue for the business.
Four problems to solve before growth could happen.
How we structured the engagement.
01
Ecommerce Diagnosis & Plan
02
D2C Channel Setup & Shopify Plus
03
Traffic, Conversion & Recurrence
What was achieved in the first 12 months.
+67%
3×
+43%
12k+
3×
4
CTD transformed how we approach ecommerce. They didn’t just give us a plan – they stayed through execution and made sure every decision was tied to real business outcomes.
Tell us about your project.
- We respond within 24 business hours
- First conversation is always exploratory — no commitment
- Adaptive budgets based on project scope and company size
- Senior consultants handle your project from day one
- Available in Spanish, English, Italian, French, Portuguese, German