AI First Consultancy
Expert strategy. Profitable growth.
We help brands and distributors grow digital sales profitably by working on the three levers that drive ecommerce growth: traffic, conversion, and recurrence.
0+
Decades of digital growth.
B2C+
Senior-led B2B growth.
2011
Spain-born, Europe-wide.
Trusted by 0+ brands across Europe
AI First Consultancy
ECOMMERCE STRATEGY
D2C GROWTH
TRAFFIC ACQUISITION
CUSTOMER RECURRENCE
CONVERSION RATE OPTIMISATION
AI-POWERED EXECUTION
FRACTIONAL ECOMMERCE LEADERSHIP
MARKETING PLANS
TEAM TRAINING
DIGITAL TRANSFORMATION
ECOMMERCE STRATEGY
D2C GROWTH
TRAFFIC ACQUISITION
CUSTOMER RECURRENCE
CONVERSION RATE OPTIMISATION
AI-POWERED EXECUTION
FRACTIONAL ECOMMERCE LEADERSHIP
MARKETING PLANS
TEAM TRAINING
DIGITAL TRANSFORMATION
Who We Work With
Built for brands that want to grow - and keep growing.
We work with companies that want structured, profitable digital growth - not just more traffic.
Manufacturing Brands Opening Direct-to-Consumer Channels
Brands that decide to launch or strengthen direct online sales to end consumers while respecting their existing distribution network and adding value across the chain.
- Want to open or scale a D2C ecommerce channel
- Need to manage channel conflict with distributors
- Require senior coordination across marketing, logistics, and product teams
- Value a partner who knows the manufacturing context, not just digital
Distributors Managing Large Product Catalogs
Distributors with broad product assortments who want to improve profitability and customer recurrence through digital sales channels.
- Already sell online but lack structure and execution focus
- Need profitability — not just revenue or traffic — from digital
- Managing complex catalogs across multiple categories
- Want a partner embedded as part of the team, not a vendor at arm’s length
Our Methodology
The three levers that drive ecommerce growth.
Every project we run is structured around the same proven framework. When all three levers are worked with consistency and good execution, growth becomes the expected result.
01
Traffic
We increase qualified traffic acquisition through the channels that make business sense for each client. The focus is not on generating visits for their own sake — it's on attracting the right potential customer with a clear business intention.
SEO
Paid Media
Marketplaces
CRM Activation
Content
Social Media
Partnerships
02
Conversion
Once traffic reaches the digital channel, we work on improving conversion rate. Every action is aimed at making visits more valuable — from UX and product page optimisation to pricing logic, checkout, and trust signals.
UX Design
Merchandising
Pricing Logic
Checkout
CRO
CRO
A/B Testing
03
Recurrence
Once traffic reaches the digital channel, we work on improving conversion rate. Every action is aimed at making visits more valuable - from UX and product page optimisation to pricing logic, checkout, and trust signals.
CRM
Loyalty Programs
Email Automation
Segmentation
Customer Journey
Commercial Planning
what we do
Strategy and execution, from plan to results.
We don't stop at strategy. We take responsibility for executing plans, coordinating teams, and continuously improving performance. Eight ways we work with clients.
Built for the AI Era.
AI moves us faster.
Judgment keeps us right.
We've embedded AI across every project — faster execution, sharper analysis, better results. Same mission. Smarter process.
Speed at Scale
AI accelerates processes, content generation, analysis, and operations
Work That Matters
More than hype — a practical tool for better productivity and quality
Human in the Loop
Human supervision remains in place at every stage
Business First
Final judgment is always business-oriented and client-centered
Better Output
Result: faster execution, more customisation, better use of resources
Featured Work
Results we're proud of.
A selection of projects where we planned, coordinated, and executed digital growth strategies with measurable business results.
Arcos — Knife & Forging Brand FR
Launched direct ecommerce channel for a 100-year-old Spanish knife manufacturer — without disrupting existing distributor network.
+67%
Online Revenue (Y1)
D2C
New Channel Opened
2023
Project Year
Scalextric España — Slot Car Distributor
Profitable growth strategy for Spain’s leading slot car distributor — direct sales expansion, catalog restructure, and CRM for recurrence.
+43%
Conversion Rate
12K+
Active CRM Contacts
3X
Repeat Purchase Rate
Why Companies Choose Us
AI First Approach
Senior team, always
Plan and execute
ROI is the only metric
The Team
Senior talent. Real experience.
Our team is built from senior consultants and ecommerce directors who have led major brands. You work directly with experienced professionals — not account managers.
JC Expósito
Brands led: MediaMarkt, Lladro, Arches
Founder of Connecting The Dots. 15+ years directing ecommerce and digital growth for manufacturers and distributors across Spain and Europe.
Technology Partners
Certified technology partners.
Strategic partnerships that give our clients access to best-in-class tools, priority support, and proven integrations.
What Clients Say
Results we're proud of.
Not a vendor - a growth partner embedded in your business.
Start a Conversation
Tell us about your project.
We work with brands and distributors across Spain and Europe. If you want to grow digital revenue with structure, seniority, and accountability — let's talk.
- We respond within 24 business hours
- First conversation is always exploratory — no commitment
- Adaptive budgets based on project scope and company size
- Senior consultants handle your project from day one
- Available in Spanish, English, Italian, French, Portuguese, German