About us

Trusted by 40+ brands across Europe

The people behind profitable ecommerce growth.

Connecting The Dots was founded with one mission — to help brands and distributors grow digital revenue with structure, seniority, and accountability.
No juniors. No black boxes. Just measurable results, built on three levers: traffic, conversion, and recurrence.
Tell Us About Your Project
The Team

Senior talent. Real experience.

Our team is built from senior consultants and ecommerce directors who have led major brands. You work directly with experienced professionals — not account managers.
jc

JC Expósito

Brands led: MediaMarkt, Lladro, Arches

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Chiara Castellani

Brands led: Natura, Desigual, Brownie

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Jonatan Núñez

Jonatan Núñez

Brands led: Morgan Stanley

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What We Do

We exist to make ecommerce growth structured, measurable, and senior-led. No noise. No juniors. Just profitable results.

To be the most trusted ecommerce growth partner for brands and distributors in Europe - driving profitable digital growth through structured thinking, experienced execution, and genuine accountability.
To help brands and distributors grow digital sales profitably and sustainably by connecting production, technology, and marketing into one cohesive growth plan — working embedded in your team, making data-driven decisions, and measuring success by your revenue.
ion
Vision
Mission

Vision

To help brands and distributors grow digital sales profitably and sustainably by connecting production, technology, and marketing into one cohesive growth plan — working embedded in your team, making data-driven decisions, and measuring success by your revenue.

Mission

To be the most trusted ecommerce growth partner for brands and distributors in Europe - driving profitable digital growth through structured thinking, experienced execution, and genuine accountability.
Our Values

Driving forces behind
CTD.

A team committed to building strong foundations, driving meaningful growth, and delivering results together at every step.
Results First

We measure ourselves by your revenue — not by the quality of our presentations or slide decks.

Senior Thinking

No juniors. No account managers. Direct access to experienced consultants at every stage.

Data, Not Trends

We follow what works for your business — not what’s fashionable in digital marketing.

Partnership

We integrate as part of your team — sharing ownership of decisions and business outcomes.

AI-Powered

Faster, sharper, more adaptive — using AI as a tool, with human judgment always in control.

Our Story

13 years of ecommerce that works.

From a freelance consultancy in Spain to a senior ecommerce leadership firm operating across Europe.
"We didn't start as an agency. We started as a growth partner — and that's what we've remained ever since."
.
2011
Foundation
Founded in Spain
Connecting The Dots is founded by JC Expósito — strategic and execution-oriented from day one, focused on helping brands sell profitably online.
.
2014
Growth
First major brand mandates
CTD begins working with established Spanish manufacturers and distributors — bringing structured ecommerce planning to companies operating without a digital growth strategy.
.
2017
Methodology
The 3-Lever Methodology formalised
Traffic → Conversion → Recurrence is formalised as the backbone of every plan, every audit, and every client engagement going forward.
.
2020
International
European expansion
CTD begins serving clients across Italy, France, Germany, and Portugal — adding multilingual capability and pan-European ecommerce expertise.
.
2023
AI First
AI First declaration
CTD formally becomes an AI First consultancy — embedding AI across strategy, content, analysis, and operations. Faster execution, sharper insight, better outcomes.
.
2025
Today
Full senior consultancy model
CTD operates as a full senior ecommerce consultancy — strategy, execution, fractional leadership, training, and AI process planning across six languages and markets.
How We Work

The way we work is part of the value.

Designed for companies that want a real growth partner — not just another supplier operating at arm’s length, but a team aligned with their goals and outcomes.

01

Start with diagnosis
Every engagement begins with a structured audit — channels, conversion, catalog, pricing, and operations. We don't guess. We diagnose.

02

Build a structured plan
We map priorities, actions, timelines, and expected outcomes across the three levers. Clear roadmap with measurable goals from day one.

03

Execute with ownership
We don't hand over a plan and disappear. We stay involved — coordinating teams, briefing partners, managing performance week by week.

04

Measure what matters
Revenue, margin, customer lifetime value, repeat purchase rate. Not vanity metrics. Not traffic for traffic's sake.

05

Iterate continuously
Regular review cycles built into every engagement — adapting plans quickly to keep the business on a growth trajectory.

06

Embed in your team
Present in your meetings, aligned with your finance and logistics, speaking your language. A real part of your operation.
What Clients Say

Results we're proud of.

Not a vendor - a growth partner embedded in your business.
Need to Know

Frequently asked
questions.

Everything you need to know about working with Connecting The Dots — from approach and process to collaboration and outcomes.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

Technology Partners

Certified technology partners.

Strategic partnerships that give our clients access to best-in-class tools, priority support, and proven integrations.