Marketing Management

Ecommerce Plans
built to execute.

We design structured ecommerce plans based on our three-lever methodology — traffic, conversion, and recurrence. Every plan is built to be executed, not filed away.
Request an Ecomrnerce Plan
What You Receive

Six components of every ecommerce plan.

Every plan covers these six areas — giving you complete clarity on where to go, how to get there, and what it will take.

01

Priorities
A clear hierarchy of what to focus on first — based on your current performance, resources, and the biggest growth opportunity across the three levers.

02

Actions
Specific, concrete actions per priority — each tied to a lever and a measurable expected outcome. No generic recommendations.

03

Channels
Channels selected based on your audience, product type, competitive landscape, and commercial objectives — not what's fashionable.

04

Business Goals
Quantified targets for revenue, conversion, and retention — tied to your business model, not generic benchmarks.

05

Required Resources
Clear mapping of internal capacity, external partners, technology, and budget required — so you can plan the investment realistically.

06

Roadmap
A phased execution roadmap by quarter — sequencing actions logically and allowing for review as results come in.
Our Process

How we build
your ecommerce plan.

A simple four-step process from initial conversation to plan delivery — completed in 3–6 weeks.
Discovery & Diagnosis

We review your ecommerce performance — channels, conversion, catalog, pricing, team capacity, and competitive context.

Strategy Definition

We define the direction — which levers to prioritise, which channels to activate, what audiences to target, and what the commercial goals should be.

Plan Construction

We build the full plan — actions, channels, resources, budgets, timelines, and KPIs. A practical working document, not a presentation.

Delivery & Handover

We present the plan, walk through every section with your team, and align on next steps — including whether CTD will support execution.

Who This Service Is For

Built for brands and distributors ready to grow.

Manufacturing Brands Opening D2C Channels

Brands that want to launch or strengthen a direct online sales channel — without disrupting existing distributor relationships.
  • Want to open or scale a D2C ecommerce channel
  • Need a structured plan before investing in technology or teams
  • Require coordination across marketing, logistics, and product
  • Want a partner who understands manufacturing context
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Distributors Managing Large Product Catalogs

Distributors who already sell online but lack a structured growth strategy — and want to improve profitability from digital channels.
  • Already have ecommerce but without a clear growth direction
  • Need profitability — not just revenue or traffic — from digital
  • Managing complex catalogs across multiple categories
  • Want data-driven decisions, not gut-feel or trend-chasing
Need to Know

Frequently asked
questions.

Everything you need to know about working with Connecting The Dots — from approach and process to collaboration and outcomes.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

We work with two types of clients: manufacturing brands opening direct-to-consumer channels, and distributors managing large product catalogs. Both need profitable digital growth, senior support, and a partner who can think strategically and get things done.

Start a Conversation

Tell us about your project.

We work with brands and distributors across Spain and Europe. If you want to grow digital revenue with structure, seniority, and accountability — let's talk.
  • We respond within 24 business hours
  • First conversation is always exploratory — no commitment
  • Adaptive budgets based on project scope and company size
  • Senior consultants handle your project from day one
  • Available in Spanish, English, Italian, French, Portuguese, German

Book a Meeting