Arcos is one of Spain’s most historic knife and cutlery manufacturers — with over 100 years of history, a strong presence in professional and retail distribution, and a product range trusted by chefs and culinary professionals across Europe.

Despite this heritage and product quality, Arcos had no structured direct-to-consumer ecommerce presence. Their digital channel was underperforming, lacked a clear strategy, and operated in isolation from the brand’s commercial objectives.

Connecting The Dots was engaged to build a full D2C ecommerce strategy and execution plan — designing the channel from scratch, coordinating the launch, and managing ongoing growth across the three levers: traffic, conversion, and recurrence.

The central challenge was not just launching a channel — it was doing so in a way that respected and complemented existing distributor relationships, avoided channel conflict, and created genuine incremental revenue for the business.